Innovation on the Edge

I thought I would share one of my favourite quotes, from the book “Lovemarks” by Kevin Roberts.

“The power of the edge is one of today’s most compelling ideas”… ”When species change, it almost always occurs first at the fringes. Here the population is most sparse and the orthodoxies of the centre are the weakest. Here you can flourish isolated from formula and rules, free from the corrosive belif that everything great has always been done“.

I keep coming back time and time again to this idea, it serves as a great reminder to keep innovating and creating, to dream the impossible and make it happen! Hope this inspires you too